Influencer Fest
Influencer Fest is an art and design conference held in Austin, Texas with a focus on creating community between influencers and attendees, fueling design and entrepreneurial inspiration, guiding exponential personal growth, and, of course, having lots of fun. Unlike other conferences in the industry, Influencer Fest is very casual and and focused on having fun with industry leaders and other designers/artists. For this project, I started with naming and designing the logo mark for the annual event. The word "fest" was used in the name to express the laid-back vibe of the conference and bright, warm colors were used to allude to the hot Austin summers that will be in full swing when the conference takes place in June. After web and mobile site creation, a "swag box" was designed to send after attendees register for the event. The box includes various conference swag including a personal badge, canvas tote, sunglasses, and a note pad – all items that will come in handy during the conference weekend.